Mission Statement, Vision and Values described
for the BMT group

The Mission Statement was just the first element of a new
brand lexicon for BMT

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Every company should describe its own Mission Statement and its own brand lexicon - an emotive set of values and statement that lead consistent and distinctive action throughout
a business. It is an essential element of Corporate Brand Management. The Mission Statement, Vision and Values can only come from the top. With BMT we worked with
the Chairman and the Executive Committee to describe what their mission and the rest
of their lexicon should comprise. Then, using input from every group company,
we facilitated a session to define the content of the mission, vision and values. The result
is a powerful lexicon, a statement that provides a consistent context for all BMT business decision making: