Launching TEVA, the world's largest generic
pharmaceutical company, in the UK

Allowing the UK subsidiary to retain its national heritage
and benefit from their global reputation

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On December 1st 2004 APS Berk, the best known generics pharmaceutical name in the UK, adopted the name of its global parent to become Teva UK Limited.

Greenhill McCarron were appointed to undertake this re-branding and to communicate the Renaming to their internal and external audiences. The brief, over and above the adoption of the international Teva Logo, was to capture and project the personality that had consistently differentiated APS Berk in this market. The following is a small part of the programme that was completed in just 2 months.

The re-branding programme involved marketing planning, Design, copy writing and art direction and delivered a totally new Communications programme:

Navigate using the 'Next Page' button to see some of the output