What do you say, to whom, when and where?
And, how much should you spend on it?

Marketing Planning is an integral part of our marketing
communication offer

“My office appointed Greenhill McCarron to work
with senior members of our Party to deliver coherent, aligned messaging and translate that into powerful communication for my national Target Seats campaign. I congratulate them on doing so highly effectively with insight and good humour.”

Lord Ashcroft
Deputy Chairman, Consesrvatives

By working with our clients and through well planned research*, we create a
communications brief that will stimulate the creative solution. Marketing planning
has to be as creative as design, copy writing or art direction. Not in establishing understanding, but in interpreting it. This delivers a fresh perspective on your market
and fresh communications to attack it. For many of our clients we act as their marketing department. We enjoy being pro-active, closely involved in our client's business, contributing to it's development. This intelligent approach allows us to produce advertising, literature, direct mail and web sites that make a difference.

*This could be desk research using our database of information, or original market research using one of our research partners.