Corporate Brand Management
Greenhill McCarron
Tel: +44 (0)20 7637 4141
tim@greenhillmccarron.com
One company, so many different faces
Allowing each company to express its personality,
but retaining corporate consistency, on the web
BMT consists of 28 specialist companies around the world and historically have had 28 different web sites. Each company does have a strong local reputation, but all contribute
to the reputation of the group. Our brief was to design a web site so that all companies
are recognisably a part of BMT
but still retain their local reputation. All the same,
but all different!
Our response was to design 3 sites, all based around a single content management system.
Each company could now choose the style that best suited their positioning, but the 'look and feel'
of the site would reflect the BMT brand. All sites are built and managed centrally, although
the content management system allows local content manipulation.
