Identity Guidelines; a spring-board, not a straight-jacket

Encouraging effective but consistent communication
with inspiration, not regulation

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The BMT Company Identity 'Tool Kit' is an 80 page electronic resource. Accessible to
all 28 of their group companies it enables every business in the group to create their own communications, consistently. But being consistent does not mean being the same.

From reports to exhibitions, from colourways to Company Logo Design BMT companies
are enabled and empowered to create their own communication, Traditionally Corporate Identity Guidelines are written as a set of rules and constraints. This is not our way.
We intend to inspire the agencies around the world who are given access to these
guidelines to create advertising and communication that will make a difference.