Company naming strategy developed to achieve consistency

Each company had its own naming strategy so there was a need
for international consistency whilst retaining local recognition

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Naming a Company or changing, or evolving a business name is a significant decision.
With a strategy of creating local heroes, BMT Group faced a difficult task in persuading
local management that they should change their Business Name to accommodate
a corporate template.

All BMT companies carried the BMT prefix but the company name followed no convention. The changes recommended now allow each company to become THE specialist in their sector by naming them after the sector in which they operate.

Not only are BMT companies now sharing a common company naming convention but,
to facilitate cross selling and to demonstrate breadth, they also share an endorsement,
for example:

Like all effective solutions the conclusion appears simple. It now allows each company to remain significant in their market and to benefit from being seen as a part of a larger group.

See also Brand Naming on this site