Corporate, brand and product naming. Examples
of our consultancy work

Name generation is not about random brainstorming,
it demands a very deliberate process

Name Creation

An acronym for the MoD's support organisation for reservist employers, replacing 'NELC'

BMW's pan-European, multi-marque leasing company

A bright young name for George Wimpey's new brand targeted at first time home buyers

This national charity changed its name from 'HDRA'

A suite of names for Experian's direct marketing support products

A new name for The Guide Association

A corporate name and a product name for a content management system

A strap line and a category owning name for domestic services business

A naming hierarchy and convention for a global engineering consultancy
and its 28 companies